One of the most common questions I get is, “how did you come up with the name, Paperclip Law?”
With just about a week to figure out what to name my new law firm, I glanced around my desk and wanted something that was easy to spell, easy to identify with (and Staples was taken!), small and mighty, smooth and no jagged corners, paperclip was the natural choice that reflected everything about how I deliver legal services.
Then a few years later, there was the inspiring story of the person who traded a red paperclip to get a house! Someone with a little idea that turned into a memorable movement. It’s just another affirmation that we chose the right thing to symbolize the industry-disruptive stuff we’re trying to do a little bit at a time.